THE B.R.A.V.O. PROGRAM

The Bobcat B.R.A.V.O. Program – Benefits for Responders and American Veteran Owners – exists to recognize and support the heroes who keep America safe, moving and growing. This discount program for new equipment purchases is our way of giving back and saying “bravo”. We want to help you build the life you’ve always wanted with equipment you can rely on.

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Get Started

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UP TO 24% OFF

For eligible customers

3.9% FINANCING

For Up to 36 Months

ELIGIBLE

On New Equipment

Qualifying Heroes

To receive the B.R.A.V.O. Program discount, you must show a valid military I.D. or proof of employment from a qualifying field.

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MILITARY

  • Active Duty Military
  • Army, Navy, Marine Corps, Air Force, Coast Guard, Space Force
  • National Guard and Air National Guard
  • U.S. Military Veterans
  • Retired U.S. Military
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LAW ENFORCEMENT

  • Police Officers, local, state, and federal
  • Sheriffs and Sheriff’s Deputies
  • State Troopers
  • Federal Law Enforcement
  • Correctional Officers
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FIRE & RESCUE

  • Firefighters
  • Fire Marshals
  • EMTs and Paramedics
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HEALTHCARE

  • Physicians and Doctors
  • Physician Assistants
  • Registered Nurses
  • Certified Nursing Assistants

Bobcat Supports the Heroes Who Protect, Build and Serve Our Community

Eligible Equipment

Get up to 24% off the new, never-sold Bobcat equipment, including loaders, excavators, tractors, and other types of equipment.

Loaders

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Excavators

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Tractors

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Mowers

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Frequently Asked Questions

The Bobcat B.R.A.V.O. Program - Benefits for Responders and American Veteran Owners - is a way to give back to the heroes in our community. Bobcat offers a discount of up to 24% off qualifying new equipment purchases to the American Military as well as first responders, including law enforcement officers, public safety workers and medical professionals. Qualifying individuals should reach out to their local dealer about the program. Proof of employment in an eligible field is required.

To access the B.R.A.V.O. Program discount, proof of employment in a qualifying field is required. Military members must provide a valid military ID, Leave and Earnings Statement (LES), or Certificate of Release or Discharge from Active Duty (DD-214). First responders, law enforcement, and medical professionals must provide a qualifying department ID or badge, National Registry EMT Card (NREMT), or National Paramedic Certification (NRP).

No, the B.R.A.V.O. Program discount cannot be combined with other sale, finance or special offers.

Eligible customers can receive the B.R.A.V.O. Program discount on all qualifying purchases without a quantity limit.